Entertainment and Leisure

The entertainment and leisure sector showed remarkable performance in 2024, consolidating itself as one of the pillars of the national economy and reflecting the vigorous resumption of cultural and recreational activities in the post-pandemic period.

Between January and October 2024, consumption in the cultural and entertainment events sector reached R$108.29 billion, representing a growth of 6.8% compared to the same period of the previous year. São Paulo led this consumption with R$28.8 billion, followed by Minas Gerais (R$9.7 billion) and Rio de Janeiro (R$9.2 billion). (portalradar.com.br)

The year 2024 stood out for the continuity of hybrid events and the incorporation of virtual and augmented reality technologies, providing immersive experiences to the public.

There was also a growing emphasis on touring by Brazilian artists, reflecting the appreciation of national music. In addition, exhibitions and theatrical performances continued to attract audiences in the country's various cities.

The robust performance of the entertainment and leisure sector in 2024 highlights its resilience and ability to adapt to new market demands.

With the incorporation of technological innovations, the promotion of inclusive and sustainable events and the appreciation of national culture, the segment is positioned for continued growth in the coming years, contributing significantly to the economy and cultural diversity of Brazil.